Plan sponsors want the best for their Group Medicare Advantage (GMA) members, including access to digital tools. That’s because engaging retirees via digital channels not only increases member access to vital information, but also significantly strengthens member satisfaction.
According to a recent study, digital satisfaction among members of the highest-performing Medicare Advantage plans is 98 points higher, on average, than among those of the lowest-performing health plans.1
Here’s how Humana supports GMA members through digital channels.